Getting Your Work Featured on Multiple Wedding Blogs
Today I want to talk about getting your work featured on multiple wedding blogs. Now, I'm not talking about different weddings on different wedding blogs. I'm talking about the same wedding or feature on multiple wedding blogs. Did you know it is bad for the blog's and your SEO? I bet quite a few of you didn't know that. And why would you? That's my job as a blogger and business owner. It’s my job to make sure my site is offering the best user experience, traffic rankings, and SEO to bring you more views. So what does this mean exactly? For me, this means I chose at the beginning of this year to become an exclusive blog. Meaning I won’t feature duplicate content. And here are my reasons why.
AFFECTS SEARCH ENGINE RANKINGS
If you submit work to me and I publish it, I want to make sure it has the best possible chances in a search engine to get on the front page. Google said: “Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.” Yup, that’s bad.
AFFECTS BRAND CREDIBILITY
My brand is very important to me. Thanks to a ton of loyal followers, the amazing work I’ve been so lucky to feature, the credibility of my preferred vendors, and of course the invaluable support of my wedding blogger friends, my website now ranks in the Top 50 of wedding blogs worldwide. On top of that my average reader spends 9 minutes and 23 seconds on my website with an average of 8.70 page views per person. The industry average is 2 minutes with 1-2 page views. So how did my ranking get higher than the industry average? By providing unique content that readers deem share-worthy.
NEGATIVE USER EXPERIENCE
As mentioned above, Google’s main goal is to provide relevant search results to users. If duplicate content manages to not get filtered through it creates a negative user experience because they are directed to the same content across multiple websites. How annoying is that? After you’ve read an article or looked at a wedding, you’ve seen it. Have you ever had this happen to you? You Google something only to click on multiple URL links to find the exact same thing you just read. I've had this happen to me before and let me tell you how annoying it can be. To see the same wedding or information pop up multiple times just makes the reader annoyed with the website and could inadvertently assign a negative connotation to your business name.
This one is a biggie for me. It is my job as a blogger to make sure my traffic continues to increase to give continued and maximum exposure to vendors. When duplicate content is present site owners can suffer lower rankings and consequently lower traffic.
So what does this all mean? It means I take pretty seriously what I choose to publish. I want to make sure my site continues to be a leader in the wedding industry and to do that I have to set some guidelines for submissions. If you would love to be featured in my blog and are willing to agree to exclusivity terms, I would love to see your submission pop up in my inbox. You can find submission details HERE. I hope you have found this post to be informative and to help explain why so many bloggers choose to be exclusive. It’s for good reason and good SEO!